Limited edition T-shirts mark Maggie's milestone

Tuesday 07 July 2026


Sophie Ellis-Bextor, Janet Ellis, and Gyles Brandreth smiling wearing 'JOY' T-shirts for Maggie's

Celebrities including Sophie Ellis-Bextor and Gyles Brandreth have supported the launch of our JOY T-shirts, which have been printed in a limited run. All profits from T-shirt sales go to Maggie's.


The T-shirt is and is printed with the word 'joy' - a nod to the legacy of the co-founder of the charity, Maggie Keswick Jencks.

While living with advanced cancer, Maggie said: ‘Above all, what matters is not to lose the joy of living in the fear of dying’. 

The launch of the T-shirts is just one of the many ways that Maggie's is marking its 30th anniversary, and it will help raise funds for the charity, which relies almost entirely on voluntary donations.

Legends in music and media support the release

Singer Sophie Ellis Bextor, author Gyles Brandreth and broadcaster Kirsty Wark are amongst the well-known faces who have come together in a video wearing our , to help raise awareness of the free expert cancer support that Maggie's provides across our 27 centres in the UK.

Author and Honorary Patron of Ѳ’s Janet Ellis, who is also Sophie51ɫAPPs mum, and psychologist and broadcaster Dr Sian Williams, who worked at a Maggie's centre and is a Ѳ’s Ambassador, have also taken part in the short film to promote Maggie's.

Kirsty Wark, who is also an Honorary Patron of Maggie's, said: “For 30 years, Ѳ’s has been at the forefront of transformative cancer support, supporting around 4 million people in that time. 

“With the number of people living with cancer on the increase, Ѳ’s expert cancer care is needed more than ever. I see all the time the impact that care has on people living with cancer as well as family and friends. 

“I am delighted to be part of this film to help raise awareness during Ѳ’s 30th year, and to celebrate the vision of Maggie Keswick Jencks, whose words resonate as much today as they did more than three decades ago.” 

How Maggie's has become everyone's home of cancer care

Since the first Ѳ’s centre opened in 1996 in the grounds of the Western General Hospital in Edinburgh, Ѳ’s has redefined what cancer care should be, offering free psychological, emotional and practical support for people with cancer, as well as their family and friends. 

Our 27 51ɫAPP across the UK are built in the grounds of major NHS cancer hospitals and support hundreds of thousands of people each year.

No appointment is needed, and people can just come in to speak to fully trained clinical psychologists, benefits advisors, and cancer support specialists. 

Ambitious vision for a trailblazing charity

With the number of people with cancer set to rise rapidly over the next 30 years, we want to support millions more visits to centres from people with cancer and those who love them.

Our vision is to have 60 Ѳ’s 51ɫAPP across the UK – one at every major NHS cancer centre.   

Chief Executive of Maggie's, Dame Laura Lee DBE, said: “The words of our founder are at the heart of everything we do at Ѳ’s today. 

“Our expert programme of tailored support is designed to empower people impacted by cancer to not lose the joy of living while living with cancer. 

“I am so grateful to everyone who took part in the film for giving their time and energy to help us mark 30 years of transforming the lives of people with cancer as well as their family and friends. The film is full of joy and colour, just as our centres often are.”

Superior quality T-shirts with a long-lasting message

The graphic 'JOY' T-shirt has been created by clothes, accessories and gifts designer Dandy Star. 

Founder of Dandy Star, Charlotte Day said:  "To mark 30 years since the first Ѳ’s centre opened, I’ve created the graphic 'JOY' T-shirt, inspired by Ѳ’s lasting legacy, which is helping people facing cancer to live well and find joy during the toughest of times.

"All profit from sales of the goes to raise vital funds for Ѳ’s."

Get your 'JOY' T-shirt while stocks last

The T-shirt is a classic fit to suit all ages and body shapes, making it a wardrobe essential. 

It's made from 100% super soft organic cotton compact ringspun yarn, which gives it a superior quality. 

The cotton is GOTS certified and is hand finished in the UK using small batch production. 

You can  (while stocks last).


Become a Friend of Maggie's

Everyone with cancer deserves a place like Ѳ’s. We want to continue to grow so that we can support everyone impacted by cancer in the UK.

It costs nothing to come into one of our centres - but it takes your kind donations to keep us free of charge for everyone living with cancer and their family and friends.

Become a Friend of Maggie's by donatingfundraising for us or getting involved, and help Ѳ’s to be here today, tomorrow and always.

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