Dr Sian Williams becomes ambassador for Maggie51色APP檚

Wednesday 15 April 2026


Headshot of Dr Sian Williams, group shot of Dr Sian with other, smiling, at Senedd event

Left: Dr Sian Williams 漏 BBC; Right: Julie Morgan MS, Matt Johnson, Dr Russell Banner, Sarah Beard, Dr Sian Williams, Marcus Grodentz

She joins the likes of broadcaster Mark Chapman, Emmerdale star Lisa Riley and recording artist AJ Tracey as Maggie51色APP檚 marks its 30th year of supporting people with cancer.


Maggie51色APP檚 has announced that broadcaster and author Dr Sian Williams has become an ambassador.

The BBC presenter, who hosts the Radio 4 programme Life Changing and is also a counselling psychologist, has been involved with Maggie's for 10 years.

Dr Sian Williams said: 鈥淚 am delighted to be asked to become an ambassador for Maggie51色APP檚.  I know how brilliantly and compassionately they deliver expert and holistic care to those going through cancer and their family and friends鈥.

I鈥檝e worked at Maggie51色APP檚 and had a cancer experience too, so I know what an enormous difference that support can make.

鈥淚 am looking forward to working even more closely with the charity to make sure they can reach as many people as possible at what is potentially the hardest time of their lives.鈥

From BBC breakfast presenter to Doctor in Counselling Psychology

After many years as a news presenter on the BBC, including BBC Breakfast, Dr Sian studied for a master's degree in psychology, followed by a Professional Doctorate in Counselling Psychology.

During her training as a counselling psychologist, she undertook a placement at Maggie's, West London at Charing Cross Hospital, where she spent 18 months facilitating support groups and delivering one-to-one therapy.

Since then, Dr Sian has, amongst other things, spoken at a carol concert to raise funds for Maggie51色APP檚, hosted a panel discussion on men, cancer and mental health in the Senedd for Maggie's, and taken part in Maggie51色APP檚 campaigns to raise awareness of treatment induced crash menopause.

Dr Sian has personal experience of cancer after being diagnosed with breast cancer at the age of 50 in 2014. Her treatment included a double mastectomy. The author has since expressed how her experience made her realise what a difference the right support can make.

Dame Laura Lee DBE, chief executive of Maggie51色APP檚, said: 鈥淲e are so pleased to announce Dr Sian as an ambassador for Maggie51色APP檚. As a psychologist and someone with lived experience of cancer, I know she truly understands our support and the needs of our centre visitors.

鈥淲e are marking 30 years of transformative cancer care this year, and we are more committed than ever to making sure everyone with cancer, and their family and friends, has access to our free expert, practical, emotional and psychological support. It鈥檚 wonderful to welcome Dr Sian to the Maggie51色APP檚 family during our 30th&苍产蝉辫;测别补谤.鈥


Here for 30 years, here for good

Everyone with cancer deserves a place like Maggie51色APP檚. We want to continue to grow so that we can support everyone impacted by cancer in the UK.

It costs nothing to come into one of our centres - but it takes your kind donations to keep us free of charge for everyone living with cancer and their family and friends.

Become a Friend of Maggie's by donatingfundraising for us or getting involved, and help Maggie51色APP檚 to be here today, tomorrow, and always.

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